I partner with brands who
are ready to make a change
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I partner with
brands who are
ready to make
a change
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About me
I am a hands-on Creative & Art Director with over 14 years of industry experience, specialising in brand development, marketing, design leadership, and strategic creative execution. My career has spanned luxury automotive collaborations, FTSE 100 enterprises, and now, my role as Creative Director at Whyte Bikes.
With a strong foundation in both design execution and leadership, I have led teams and managed creative studios, fostering high-performing, innovative environments. I am highly proficient in Adobe Creative Suite, with expertise across Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro, allowing me to work seamlessly across static, motion, and video production. Additionally, I have experience in 3D modelling and rendering, using SOLIDWORKS Visualize to create high-fidelity product visualisations and design concepts.
Beyond execution, I excel in big-picture creative strategy, marketing strategy, campaign planning, and content development, ensuring that every project is visually compelling, technically refined, and strategically aligned with business objectives. My approach integrates brand storytelling, audience engagement, and conversion-focused design, leveraging data-backed marketing insights to drive measurable impact. By aligning creative direction with business growth objectives, I develop campaigns and content that not only resonate with audiences but also deliver tangible results.
Approach
01
Research
Every project begins with in-depth research, where I analyse the brand, target audience, competitive landscape, and industry trends. This phase is crucial in shaping a data-driven creative strategy, ensuring that every decision aligns with both business objectives and audience engagement goals. By combining market insights, consumer behaviour analysis, and brand positioning, I lay the foundation for work that is not just visually compelling but also highly effective in driving results. Storytelling plays a key role here, helping to craft a narrative-driven approach that strengthens emotional connections and brand identity.
01
Research
Every project begins with in-depth research, where I analyse the brand, target audience, competitive landscape, and industry trends. This phase is crucial in shaping a data-driven creative strategy, ensuring that every decision aligns with both business objectives and audience engagement goals. By combining market insights, consumer behaviour analysis, and brand positioning, I lay the foundation for work that is not just visually compelling but also highly effective in driving results. Storytelling plays a key role here, helping to craft a narrative-driven approach that strengthens emotional connections and brand identity.
02
Experimentation
This is where ideas evolve and take shape. I explore multiple creative directions, experiment with visual styles, messaging frameworks, and innovative concepts, and refine the strongest ideas through an iterative process. Whether it’s branding, motion, campaign development, or digital storytelling, I push boundaries to craft solutions that are bold, engaging, and strategically sound. By integrating design thinking, prototyping, and real-world testing, I ensure that every concept is visually impactful and market-ready. Storytelling is embedded into this process, ensuring that every design element, from visuals to copy, works cohesively to tell a compelling brand story.
02
Experimentation
This is where ideas evolve and take shape. I explore multiple creative directions, experiment with visual styles, messaging frameworks, and innovative concepts, and refine the strongest ideas through an iterative process. Whether it’s branding, motion, campaign development, or digital storytelling, I push boundaries to craft solutions that are bold, engaging, and strategically sound. By integrating design thinking, prototyping, and real-world testing, I ensure that every concept is visually impactful and market-ready. Storytelling is embedded into this process, ensuring that every design element, from visuals to copy, works cohesively to tell a compelling brand story.
03
Implementation
The final stage is all about seamless execution. I transform creative concepts into high-quality deliverables, ensuring consistency across brand identity, digital assets, campaign materials, and marketing content. Every output is carefully crafted to be visually compelling, technically refined, and strategically aligned. Storytelling remains at the core, ensuring that the final work does more than just look good—it resonates, engages, and connects with the audience on an emotional level. By leveraging marketing strategy, content development, and cohesive brand storytelling, I ensure that the final work strengthens brand positioning and drives measurable success.
03
Implementation
The final stage is all about seamless execution. I transform creative concepts into high-quality deliverables, ensuring consistency across brand identity, digital assets, campaign materials, and marketing content. Every output is carefully crafted to be visually compelling, technically refined, and strategically aligned. Storytelling remains at the core, ensuring that the final work does more than just look good—it resonates, engages, and connects with the audience on an emotional level. By leveraging marketing strategy, content development, and cohesive brand storytelling, I ensure that the final work strengthens brand positioning and drives measurable success.
What I can do
01
Creative & Art Direction
I specialise in big-picture thinking, brand vision, and storytelling, ensuring every project is both visually compelling and strategically impactful. From leading teams and developing brand identities to shaping campaign narratives, I bridge design innovation with marketing strategy. Whether working with luxury automotive brands, FTSE 100 enterprises, or startups, I craft cohesive brand experiences that resonate with audiences and drive growth. From concept development to execution, every creative decision is made with business objectives in mind.
02
Brand Development
In a digital-first world, creativity must be matched with technical precision. I work closely with developers, UX/UI teams, and content strategists to ensure seamless execution of high-performing digital experiences. Whether it’s building conversion-optimised landing pages, interactive campaigns, or social media content, my focus is on performance-driven storytelling and user experience. By integrating marketing strategy with creative execution, I ensure that every digital asset strengthens brand presence and delivers measurable impact.
03
Brand Building & Marketing Strategy
A strong brand is more than just a visual identity—it’s an experience, a message, and a connection with its audience. I specialise in building brands from the ground up, defining their tone of voice, positioning, and long-term strategy. From social media campaigns to large-scale advertising initiatives, I develop marketing strategies that increase awareness, drive engagement, and convert audiences into loyal customers. Through data-driven insights, creative storytelling, and conversion-focused content, I ensure brands stand out, scale, and thrive in competitive markets.
04
Head of Creative & Leadership
Great creative work stems from strong leadership, clear vision, and a culture of innovation. Having led creative teams and managed studios, I understand how to foster collaboration, problem-solving, and high-quality execution. I guide designers, copywriters, motion artists, and strategists, ensuring that each project achieves creative excellence while remaining strategically focused. My leadership style is hands-on and empowering, encouraging teams to push creative boundaries while delivering measurable business results.
05
Design
Great design isn’t just about aesthetics—it’s about effective visual communication. My expertise spans branding, UX/UI, typography, layout, and product design, ensuring each piece is functional, engaging, and strategically positioned. With deep knowledge of Adobe Creative Suite and 3D modelling, I bring ideas to life across digital, print, and experiential platforms. Using a blend of data-driven insights and innovative design thinking, I create work that enhances user experiences, strengthens brand identity, and increases conversions.
06
Photography, Videography & Motion Direction
Bringing a brand’s story to life requires a mix of storytelling, composition, and technical execution. I direct and oversee photography, videography, and motion graphics, ensuring each frame is designed with brand purpose and marketing impact in mind. From cinematic product storytelling to dynamic campaign shoots, my expertise in Premiere Pro, After Effects, and high-end photography techniques enables me to create visuals that captivate audiences, enhance engagement, and drive campaign performance.
07
Copywriting & Brand Messaging
Storytelling is at the core of every powerful brand. From ad copy and campaign headlines to website content and brand messaging, I craft words that engage, persuade, and convert. My approach to copywriting is strategic and audience-driven, ensuring each message aligns with brand tone, marketing goals, and user intent. Whether it’s SEO-optimised web content, high-converting email campaigns, or compelling social media copy, I create messaging that cuts through the noise, builds brand identity, and drives real engagement. By combining narrative-driven storytelling with conversion-focused copy, I ensure that every word inspires action and brand loyalty.
01
Creative & Art Direction
I specialise in big-picture thinking, brand vision, and storytelling, ensuring every project is both visually compelling and strategically impactful. From leading teams and developing brand identities to shaping campaign narratives, I bridge design innovation with marketing strategy. Whether working with luxury automotive brands, FTSE 100 enterprises, or startups, I craft cohesive brand experiences that resonate with audiences and drive growth. From concept development to execution, every creative decision is made with business objectives in mind.
02
Brand Development
In a digital-first world, creativity must be matched with technical precision. I work closely with developers, UX/UI teams, and content strategists to ensure seamless execution of high-performing digital experiences. Whether it’s building conversion-optimised landing pages, interactive campaigns, or social media content, my focus is on performance-driven storytelling and user experience. By integrating marketing strategy with creative execution, I ensure that every digital asset strengthens brand presence and delivers measurable impact.
03
Brand Building & Marketing Strategy
A strong brand is more than just a visual identity—it’s an experience, a message, and a connection with its audience. I specialise in building brands from the ground up, defining their tone of voice, positioning, and long-term strategy. From social media campaigns to large-scale advertising initiatives, I develop marketing strategies that increase awareness, drive engagement, and convert audiences into loyal customers. Through data-driven insights, creative storytelling, and conversion-focused content, I ensure brands stand out, scale, and thrive in competitive markets.
04
Head of Creative & Leadership
Great creative work stems from strong leadership, clear vision, and a culture of innovation. Having led creative teams and managed studios, I understand how to foster collaboration, problem-solving, and high-quality execution. I guide designers, copywriters, motion artists, and strategists, ensuring that each project achieves creative excellence while remaining strategically focused. My leadership style is hands-on and empowering, encouraging teams to push creative boundaries while delivering measurable business results.
05
Design
Great design isn’t just about aesthetics—it’s about effective visual communication. My expertise spans branding, UX/UI, typography, layout, and product design, ensuring each piece is functional, engaging, and strategically positioned. With deep knowledge of Adobe Creative Suite and 3D modelling, I bring ideas to life across digital, print, and experiential platforms. Using a blend of data-driven insights and innovative design thinking, I create work that enhances user experiences, strengthens brand identity, and increases conversions.
06
Photography, Videography & Motion Direction
Bringing a brand’s story to life requires a mix of storytelling, composition, and technical execution. I direct and oversee photography, videography, and motion graphics, ensuring each frame is designed with brand purpose and marketing impact in mind. From cinematic product storytelling to dynamic campaign shoots, my expertise in Premiere Pro, After Effects, and high-end photography techniques enables me to create visuals that captivate audiences, enhance engagement, and drive campaign performance.
07
Copywriting & Brand Messaging
Storytelling is at the core of every powerful brand. From ad copy and campaign headlines to website content and brand messaging, I craft words that engage, persuade, and convert. My approach to copywriting is strategic and audience-driven, ensuring each message aligns with brand tone, marketing goals, and user intent. Whether it’s SEO-optimised web content, high-converting email campaigns, or compelling social media copy, I create messaging that cuts through the noise, builds brand identity, and drives real engagement. By combining narrative-driven storytelling with conversion-focused copy, I ensure that every word inspires action and brand loyalty.
01
Creative & Art Direction
02
Brand Development
03
Brand Building & Marketing Strategy
04
Head of Creative & Leadership
05
Design
06
Photography, Videography & Motion Direction
07
Copywriting & Brand Messaging
A few clients
I partnered with McLaren to create a high-impact digital campaign for the Artura reveal event. From concept to execution, I developed teaser content, a conversion-driven landing page, and targeted email marketing, driving full event sign-ups within 24 hours and boosting engagement by 63%, reinforcing McLaren’s exclusivity and innovation.
I partnered with McLaren to create a high-impact digital campaign for the Artura reveal event. From concept to execution, I developed teaser content, a conversion-driven landing page, and targeted email marketing, driving full event sign-ups within 24 hours and boosting engagement by 63%, reinforcing McLaren’s exclusivity and innovation.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.
We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
Contact
Let’s make cool sh*t!
Join me for a chat to talk about your business
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© Ora 2025
Contact
Let’s make cool sh*t!
Join me for a chat to talk about your business
Sitemap
Follow
© Ora 2025
Contact
Let’s make cool sh*t!
Join me for a chat to talk about your business
Sitemap
Follow
© Ora 2025