The final design delivered a bold and immersive suite of environmental graphics, seamlessly integrating iconic Berlin elements with King’s signature brand identity to create a visually striking yet authentic aesthetic.

• Boosted Employee Engagement & Well-Being: Following the redesign, 68% of employees returned to working from the office, citing the visually stimulating environment as a key motivator. The reimagined space also contributed to a 42% increase in reported collaboration between teams, with employees feeling more connected and inspired. The inviting and dynamic atmosphere enhanced overall workplace satisfaction and creativity, fostering a culture of innovation and teamwork.

  
  

• Urban-Inspired Design: Drawing from Berlin’s renowned street art and music scene, the graphics featured graffiti-style typography, layered collage aesthetics, and playful hand-drawn doodles, infusing the space with raw, urban energy.

  
  

• Reimagined Classic Art: Famous oil paintings were transformed with graffiti overlays and contemporary digital collage techniques, bridging the gap between heritage and modernity in a way that felt true to Berlin’s artistic and rebellious spirit.

  
  

• Immersive Brand Storytelling: The graphics strategically incorporated King’s characters and motifs, subtly woven into cityscape-inspired compositions, ensuring a cohesive yet location-specific brand experience.

  
  

• Integrated Wayfinding & Zoning: Large-scale typographic installations and abstracted map designs were used to create intuitive wayfinding elements, defining different zones within the office while reinforcing a sense of place.

  
  

This project successfully transformed King’s Berlin office into a visually dynamic and culturally immersive environment, blending bold artistic influences with thoughtful brand integration, reinforcing the company’s identity in a fresh, location-driven way.