McLaren is a globally renowned luxury automotive brand, celebrated for its cutting-edge innovation, precision engineering, and high-performance supercars. With a legacy rooted in Formula 1 and elite automotive craftsmanship, McLaren represents the pinnacle of speed, technology, and exclusivity. My collaboration with McLaren was through Harwoods, one of the UK’s premier automotive retail groups, where I worked on high-profile marketing campaigns to enhance brand engagement and customer experience.

The task was to develop and design a high-impact campaign to drive sign-ups for the reveal event of the new McLaren Artura, while building anticipation and engagement. As Design & Creative Lead, I was responsible for crafting a visually compelling and strategically aligned suite of marketing assets that resonated with McLaren’s luxury audience.

This included social media teaser content, designed to gradually reveal key design elements using dynamic visuals and motion graphics. Release materials, such as press kits and event collateral, ensured a cohesive brand presence. A dedicated landing page was optimised for high conversion rates, while a targeted email campaign used personalised messaging and premium visuals to drive sign-ups and engagement. The challenge was to create a campaign that not only maximised attendance but also reinforced McLaren’s prestige and innovation within the supercar market.